Synonymous with individual style
and setting sartorial trends, this
year’s 10th Anniversary Royal
Ascot Style Guide also celebrates
sustainability and the art of
conscious shopping as it launches for 2021 in
association with Swiss watch brand Longines.
To advise and inspire guests with what to
wear to the Royal Meeting this June, we have
put together a celebration of British brands,
paying homage to the incredible talent and
style found across the nation, as well as
established international names.
This annual celebration of contemporary
and traditional style will be one of the first
occasions where Britain can get dressed up
and we anticipate this year’s fashions will
be more eye catching and imaginative than
ever. However, we are keen to demonstrate
to racing followers around the world that the
Royal Meeting is about looking your best –
and that doesn’t necessarily mean you have
to buy something brand new.
Garments sourced from charity shops, nearly
new boutiques, vintage emporiums and resale websites can be found throughout the
Style Guide alongside British and sustainable
fashion labels. Innovative millinery remains
the crowning accessory for the Royal Meeting
and for gentlemen, classic tailoring, light
summer suits and ties in pastel shades come
to the forefront of formal wear.